Right from his formative years, Harry Jonas was determined to start and run a multi-national business with success. To grow that idea into a fruitful plan, he started watering the roots with crystal clear mindset and full dedication. Harry is ready to move a step forward towards achieving his pre-planned future goals.
After graduating in a business discipline, he opted for a master’s in Digital Marketing because the fact cannot be denied that digital platforms of communication rule in the world of marketing.
Along with clear business acumen and newly acquired knowledge of digital domain, he decided that the best way to forward his ambitions is to write well-framed content that answers his buyer queries and market it well, where his buyers can see it.
Simple Logic? Yes, but when applied well can make wonderful things happen for your brand.
Table of Contents
If Content is fuel; Social media is Gasoline.
Our protagonist, Harry who is now an owner of a multi-national company based in Australia with its branches in multiple countries. All this success accrued, only through audience attracting content and its’ effective publishing on social media.
You too can do it!
How do you create an actionable content marketing plan for sure-shot success?
Attractive Heading
If you have to judge the beauty of a person on the basis of looks, then definitely you will pay heed to the face first and then you will notice the rest of the body features. Same it the case with content, its main purpose is to attract the audience through a catchy headline. So, they become curious to read further.
Never compromise with the quality of the headline.
Create content that holds the audience
Now, that you have baited the reader with a stunning headline, ensure that the body of your content should have the potentiality to hold the attention of the audience and should be framed in such a way that people can’t resist sharing it with their friends and families on their social media.
Important information should be prioritized
Of course, you are planning a content marketing strategy to publicize the products or services that you are offering the consumers. Informative and quality content is what the audience likes the most.
Information can be for any type, either about the specialty of your products or precautions that are needed while using the product or maybe any other information that can be beneficial for the user and can be linked to your business.
Know your target audience
Harry, the hero of our story understood this point well during his college days while his professor was assigning assignments to the class and his buddies were looking for Assignment Help. The target audience for the professor here are the students and he was having an amply understand of every mentee, so he assigned the tasks that can be easily understood by them.
Along with it, he also guided them with assignment samples. You also need to know your target audience so that you can attract them according to their understanding of your business and assist them with the best of your services to make their experience better.
Analyze your competitor’s content marketing strategy
Staying ahead of competitors is the foremost desire of every business owner, and to fulfill that wish one needs to keep keen eyes on the content marketing strategy of the competitors. By doing this you will get a clear idea about what your audiences like about your competitors.
Infuse some uniqueness in your content angle
And now when you are done with extensive research on your competitor’s content marketing strategy, find out a different angle to allure your audience so that they can choose you before your competitors.
Keep hawk eyes on your progress
Successful are those who keep measuring their success at different levels of the whole business process, and yes Harry also did the same. After planning, creating and implementing the content marketing strategy, the most crucial stage that comes at the end is watching the progress of the campaign by using Google Analytics.
Keep measuring your content performance so that you can include or exclude the required changes for getting better results. This is what made Harry an international business owner.
Moral of the story
It is true that the online presence of a business cannot be excluded if you are planning to run it globally and content plays an important role in the whole scenario from the beginning till the whole ongoing process. Harry Jonas understood this point at the very starting phase and yes, his pre-planned content distribution strategy rocked the floor globally.
Alex is fascinated with “understanding” people. It’s actually what drives everything he does. He believes in a thoughtful exploration of how you shape your thoughts, experience of the world.