How to open an Online Store

Are you thinking about starting your own business? Internet trading is suitable for both those who are first experiencing themselves in the role of an entrepreneur, and for those who already have business experience behind them. If you want your business to…

Categories: Business, Marketing, Tech

The Importance of Marketing Segmentation

Marketing segmentation is an essential process that can help businesses target their audience keeping in mind their preferences. American Express has used this process to its advantage, and many other businesses are following suit. But what exactly is marketing segmentation?…

Categories: Marketing